Generative Engine Optimization (GEO): Getting Cited by ChatGPT and AI Overviews | Tag Easy Journal

AI answer engines are a new discovery channel. GEO is how you structure content and entities so ChatGPT, Perplexity, and Google AI Overviews cite your business.

Search is no longer just ten blue links. ChatGPT Search, Perplexity, Google AI Overviews, and Gemini increasingly answer questions directly and cite sources. Generative Engine Optimization (GEO) is the practice of making your content the kind these engines can confidently extract and cite.

AI engines prefer concrete statements over poetic marketing copy. "We completed the migration in eight weeks with zero downtime" is citable; "we architect digital headquarters that command attention" is not. Use definitions, short factual paragraphs, lists, and Q&A blocks.

Structured data does heavy lifting. Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Article, and Person schema help engines understand your entity, services, and authors. FAQ blocks that match visible content are especially effective hooks.