Digital Marketing & SEO Glossary | Tag Easy

A glossary of SEO, AI automation, and digital engineering terms used by Tag Easy.

Technical SEO: The practice of optimising a website's infrastructure so search engines can crawl, render, and index it efficiently. AI Automation: Connecting business tools with AI and APIs so repetitive marketing, sales, and operations tasks run automatically. Local SEO: Optimising a business to appear in location-based and "near me" search results. Google Business Profile: A free Google listing that controls how a business appears in Google Search and Maps. Conversion Tracking: Measuring the actions that matter — form submissions, calls, and purchases — so marketing spend maps to outcomes. Crawl Budget: The number of pages a search engine will crawl on a site within a given time.